October 16, 2014

Now Available: 5 Tactics for Promoting Utility Customer Self-Service Solutions

When utilities implement self-service technologies designed for customers to accomplish tasks such as viewing energy use, reporting an outage, or paying bills, their customers aren’t always quick to participate. In this presentation, we’ll explain how your utility can leverage customer interactions, use effective marketing tactics, and learn from other industries to increase participation in your… Continue reading

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April 15, 2014

Infographic – The Four Major Trends Driving Utility Customer Communication

With the proliferation of mobile technology, increasing frequency and intensity of storms, new utility regulations, and changes in utility billing practices, a mobile customer communication strategy is essential for today’s utilities. The infographic below highlights some important statistics behind these trends. For a more in-depth look into the Four Major Trends Driving Utility Customer Communication,… Continue reading

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January 7, 2014

Now Available: Trends in Mobile Usage with Implications for Utility Companies

Did you know that from 2009 to 2012, internet use on mobile devices nearly doubled among American adults? In our new white paper, Trends in Mobile Usage with Implications for Utility Companies, we examine how the rise in smartphone adoption and mobile internet usage is increasing the demand for utility customer communications via mobile channels.… Continue reading

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October 1, 2013

Now Available: Four Major Trends Driving Utility Customer Communications Slideshow and White Paper

Did you know that 56% of American adults own a smartphone, while only 35.8% of American households still use a land line phone? In this presentation, we’ll examine how the rise in smartphone adoption along with other key factors is increasing the demand for improved utility customer communications. Through this evaluation, you’ll be better informed… Continue reading

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