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May 27th, 2015

Managing Customer Alerts and Preferences for Success

Managing Customer Alerts and Preferences for Success

It’s widely accepted that proactive customer communications are key to increasing customer satisfaction and improving engagement, but ensuring alerts are accurate, timely, and in your customer’s channel of choice requires a robust management system and cross-team coordination. This presentation will cover Ameren’s journey and results after implementing a customer alert system in 2013.

Listen as KUBRA Arizona Inc. and Ameren share:

  • Best practices for implementing a proactive alert and preference management system
  • Solutions and processes Ameren is using to increase enrollment and manage alerts about outages, billing and payments, and energy usage
  • Why Ameren Illinois is expanding communications to include temperature alerts and meter connect requests.
  • How proactive and digital communications are projected to save Ameren nearly 2 million dollars in 2015.


  • Diane Simpson, Strategic Account Manager, KUBRA Arizona Inc.
  • Tina Allen, Customer Service Supervisor, Digital Customer Care, Ameren Illinois
  • Jeronica Jenkins, Customer Experience Advisor, Customer Experience Research & Strategy, Ameren Missouri
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To download presentation slides from the webinar, click here.