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May 8th, 2017

The Value of Color and Its Influence on Billing and Payments

Customers list billing among the top four factors that drive their satisfaction with a company and JD Power studies have revealed that billing and payment factors can account for 20 percent or more of total customer satisfaction. Color, while considered a small detail, can speed payment response and improve customer experience, which is why utilities today are considering a move from black and white statements to full color.

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This white paper reviews the three main factors that companies must consider to understand the true impact of full-color statements on their customer relationship and billing strategy – influence on customers to take action, enhanced brand recognition, and cost savings.

Click here or on the image below to download a PDF copy of the white paper.