The Executive Team

Rick Watkin – President and CEO

Rick has been President and CEO of KUBRA since 1999. He has successfully led the company through remarkable organic growth, a management buyout with private equity, and a number of acquisitions which led to a private sale of 80% of the company’s shares to the Hearst Corporation. Rick sets our long-term vision, fosters tenacity within an engaged, client-centric culture, and heads up our day-to-day operations. He also develops strategies focused on profitable growth, expansion into new markets, and the use of transformative technologies. Rick has participated as a judge for Canada’s 10 Most Admired Corporate Cultures and the Ernst & Young Entrepreneur of the Year Awards, sits on various advisory boards including the board of Kids’ Health Links Foundation, and is a member of NACHA, Vistage, the Young Presidents’ Organization, and the MacKay CEO Forums.

See what Rick has to say about what “Experience Better” means to KUBRA here.

Shazir Khan – Chief Technology Officer

Shazir oversees product management and engineering with a focus on creating a harmonized and integrated technology road map. He has worked in the regulated utility industry for more than 25 years in the fields of solution design, software engineering, and consulting. Shazir’s expansive experience in this sector allows him to effectively bridge the often deep divide between technologists and business leaders. An effective team leader and motivator, Shazir combines his strong product management skills with enthusiasm and optimism to consistently deliver best-in-class software solutions. He holds a Bachelor of Science in Electrical Engineering from the Illinois Institute of Technology. Shazir served as the CEO and President of iFactor from 2004 until that company’s acquisition by KUBRA in January 2016.

See what Shazir has to say about what “Experience Better” means to KUBRA here.

Lida Sadrazodi – Chief Financial Officer

Lida oversees our finance organization and is responsible for our financial reporting, planning, treasury, and tax activities. She joined KUBRA in 2008, and has more than 25 years of experience in senior finance positions with Technology, Communication, Mining, Manufacturing, and Aviation organizations. Prior to joining KUBRA, Lida served as the CFO of Marketwired for six years and as the VP of Finance for ACA Group of Companies for seven years. Lida is a CMA with the Society of Management Accountants of Ontario, is an active member of Financial Executives International (FEI), and holds a Bachelor of Accounting degree.

Tony Di Iorio – Chief Operating Officer

Tony is charged with developing and executing KUBRA’s vision and strategic growth through technology and solution innovation. He provides leadership of KUBRA’s delivery of services and operation, ensuring exceptional client experience across KUBRA’s enterprise solution platform. Tony has over 30 years of progressive management experience in successfully scaling organizations by building high performing teams focused on optimizing technologies and processes. He is an MBA graduate from Schulich School of Business and Professional Engineer from University of Toronto. Tony is actively involved in various charitable organizations and is a Platinum ambassador for the Princess Margaret Cancer Foundation in Toronto.

See what Tony has to say about what “Experience Better” means to KUBRA here.

Vicky Edwards – General Counsel

Vicky oversees all legal work for KUBRA including responsibility for contracts, intellectual property, leases, insurance, and litigation. She has more than 20 years of experience in senior legal positions in the financial services and technology sectors and joined KUBRA in 2011. Prior to that, Vicky was the Vice President, General Counsel and a Director for Portland Investment Counsel and AIC Limited. Vicky is a member of the Law Society of Upper Canada and holds LL.M., LL.B and BA degrees.

Laura Iantorno – SVP, Human Resources

Laura provides strategic HR leadership and support in the alignment of corporate strategy and people management. She is responsible for fostering a highly engaged corporate culture that focuses on our core values of teamwork, tenacity, integrity, versatility, and creativity. With more than 16 years of HR experience in the Technology sector, Laura’s expertise in the development of corporate HR strategy includes recruitment, training and development, health and safety, employee engagement, and workplace culture. She is an active member of the Human Resources Professionals Association (HRPA) and has obtained her CHRL and CHRE designations.

See what Laura has to say about what “Experience Better” means to KUBRA here.

Shaun Jackson – SVP, Marketing

Shaun oversees all marketing strategy and activities at KUBRA. In her role, she is responsible for leading high-impact marketing programs that enhance demand generation and increase awareness of KUBRA in the North American market. With more than 20 years of marketing experience, she helps to enable sales activities and drive corporate awareness with measurable marketing, branding, and communications initiatives. Shaun has honed her skills working in marketing positions in the technology, financial services, education and professional services sectors.

Braden Short – SVP, Sales and Client Success Group

Braden is responsible for managing all sales and client relationship management activities for KUBRA’s operations in North America. He joined KUBRA in 2011 and has served in a variety of sales and client relations leadership roles. Braden has more than 20 years of experience in the banking and payment industries.

See what Braden has to say about what “Experience Better” means to KUBRA here.

Mark Visic – SVP, Business Development

Mark is responsible for our mergers and acquisition activities, setting corporate business development strategy, and developing and managing sales channels and partner alliances. He has more than 20 years of sales, marketing, and consulting experience in the customer experience management and payment industries. Mark joined KUBRA in 1995 and has served in a variety of sales leadership and executive management roles. He holds a Bachelor of Arts with honors in Economics and Political Science from the University of Toronto. Mark is currently part of several community-based non-profit organizations and is a member of various industry marketing associations.

Board of Directors

  • Rick Watkin
  • Steve Swartz
  • Mark Aldam
  • James M. Asher
  • Eve Burton
  • Mitchell Scherzer
  • Rich Malloch