The Executive Team

Rick Watkin – President and CEO

Rick has been President and CEO of KUBRA since 1999. He has successfully led the company through remarkable organic growth, a management buyout with private equity, and a number of acquisitions which led to a private sale of 80% of the company’s shares to the Hearst Corporation. Rick sets our long-term vision, fosters tenacity within an engaged, client-centric culture, and heads up our day-to-day operations. He also develops strategies focused on profitable growth, expansion into new markets, and the use of transformative technologies. Rick has participated as a judge for Canada’s 10 Most Admired Corporate Cultures and the Ernst & Young Entrepreneur of the Year Awards, sits on various advisory boards including the board of Kids’ Health Links Foundation, and is a member of NACHA, Vistage, the Young Presidents’ Organization, and the MacKay CEO Forums.

See what Rick has to say about what “Experience Better” means to KUBRA here.

Andrew Leslie – Chief Technology Officer

Andrew oversees our product development and our overall product vision, as well as all technology-related decisions. He has more than 20 years of experience in customer experience management and joined KUBRA in 1994. Since then, he has received a number of Technology Awards and has served in a variety of information technology leadership roles.

See what Andrew has to say about what “Experience Better” means to KUBRA here.

Lida Sadrazodi – Chief Financial Officer

Lida oversees our finance organization and is responsible for our financial reporting, planning, treasury, and tax activities. She joined KUBRA in 2008, and has more than 25 years of experience in senior finance positions with Technology, Communication, Mining, Manufacturing, and Aviation organizations. Prior to joining KUBRA, Lida served as the CFO of Marketwired for six years and as the VP of Finance for ACA Group of Companies for seven years. Lida is a CMA with the Society of Management Accountants of Ontario, is an active member of Financial Executives International (FEI), and holds a Bachelor of Accounting degree.

Tony Di Iorio – SVP, Service Delivery

Tony provides strategic leadership for our service and operational functions, Information Security, and Risk Management. He oversees Professional Services, IT infrastructure, and document fulfillment operations across North America. Tony has more than 25 years of experience in executive leadership roles in the customer communications, diversified media, and outsourcing industries. Tony joined KUBRA in 2009 and previously held senior executive roles at St. Joseph Communications. Tony is a Professional Engineer and holds an MBA degree from York University and a Bachelor’s degree from the University of Toronto. He is actively involved in various charitable organizations and is a gold ambassador for the Princess Margaret Cancer Foundation in Toronto.

See what Tony has to say about what “Experience Better” means to KUBRA here.

Vicky Edwards – General Counsel

Vicky oversees all legal work for KUBRA including responsibility for contracts, intellectual property, leases, insurance, and litigation. She has more than 20 years of experience in senior legal positions in the financial services and technology sectors and joined KUBRA in 2011. Prior to that, Vicky was the Vice President, General Counsel and a Director for Portland Investment Counsel and AIC Limited. Vicky is a member of the Law Society of Upper Canada and holds LL.M., LL.B and BA degrees.

Laura Iantorno – SVP, Human Resources

Laura provides strategic HR leadership and support in the alignment of corporate strategy and people management. She is responsible for fostering a highly engaged corporate culture that focuses on our core values of teamwork, tenacity, integrity, versatility, and creativity. With more than 16 years of HR experience in the Technology sector, Laura’s expertise in the development of corporate HR strategy includes recruitment, training and development, health and safety, employee engagement, and workplace culture. She is an active member of the Human Resources Professionals Association (HRPA) and has obtained her CHRL and CHRE designations.

See what Laura has to say about what “Experience Better” means to KUBRA here.

Shaun Jackson – SVP, Marketing

Shaun oversees all marketing strategy and activities at KUBRA. In her role, she is responsible for leading high-impact marketing programs that enhance demand generation and increase awareness of KUBRA in the North American market. With more than 20 years of marketing experience, she helps to enable sales activities and drive corporate awareness with measurable marketing, branding, and communications initiatives. Shaun has honed her skills working in marketing positions in the technology, financial services, education and professional services sectors.


Shazir Khan – SVP, Solutions Strategy

Shazir drives the overall strategy for our alerts and preference management, mobile apps, and utility mapping solutions, as well as specific product and operational initiatives. He has worked in the utility industry for more than 20 years in the fields of solution design, software engineering, and consulting, and he holds a Bachelor of Science in Electrical Engineering from the Illinois Institute of Technology. Shazir served as the CEO and President of iFactor from 2004 until that company’s acquisition by KUBRA in January 2016.

See what Shazir has to say about what “Experience Better” means to KUBRA here.

Braden Short – SVP, North American Sales and Client Relations

Braden is responsible for managing all sales and client relationship management activities for KUBRA’s operations in North America. He joined KUBRA in 2011 and has served in a variety of sales and client relations leadership roles. Braden has more than 20 years experience in the banking and payment industries.

See what Braden has to say about what “Experience Better” means to KUBRA here.

Mark Visic – SVP, Business Development

Mark is responsible for our mergers and acquisition activities, setting corporate business development strategy, and developing and managing sales channels and partner alliances. He has more than 20 years of sales, marketing, and consulting experience in the customer experience management and payment industries. Mark joined KUBRA in 1995 and has served in a variety of sales leadership and executive management roles. He holds a Bachelor of Arts with honors in Economics and Political Science from the University of Toronto. Mark is currently part of several community-based non-profit organizations and is a member of various industry marketing associations.

Board of Directors

  • Rick Watkin
  • James M. Asher
  • David Carey
  • Mitchell Scherzer