July 7, 2014

Recent Storms in Midwest Drive Outage Map Views, 80% of Visits from Mobile Devices

Last week, storms in the Midwest caused several major outages which left 250,000 homes and businesses without power. Between June 29 and July 2, customers of iFactor clients in the region visited their utilities’ mobile-optimized outage maps approximately 211,000 times to report outages and look up information, including the cause of the outage and the estimated restoration time. Of these visits, more than 80% were from a smartphone or a tablet.

Recent Storms in Midwest Drive Outage Map Views, 80% of Visits from Mobile Devices

Given the rapid rise of smartphone and tablet adoption, mobile-friendly outage maps can be an essential tool in a utility’s customer communications strategy, especially since customers experiencing an outage may not be able to use a desktop computer or access WiFi through their laptops.

If you would like to learn more about iFactor’s mobile-optimized Storm Center™ power outage maps, contact us at info@ifactorconsulting.com.