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April 27, 2018

KUBRA President and CEO Announces “Experience Better” Campaign

In the following missive, President and CEO Rick Watkin addresses KUBRA employees and announces the launch of a new campaign: Experience Better.


Last year we celebrated our 25th anniversary and shared our Future Forward goals with clients and friends. Together we commemorated over two decades of innovation and cultivated our mission to be the industry’s leader in customer experience management solutions. We streamlined our products, welcomed new talent, and readied ourselves to be pioneers in the next age of technology evolution. Moving forward, it is with this same tenacious spirit that we commit ourselves and invite our clients to a singular mission to: Experience Better.

Since our inception in 1992, we have identified unmet problems in the industry and challenged ourselves to solve each in new and unique ways. What began simply as outsourced printing and mailing solutions, steadily evolved into the most complete customer experience platform available on the market. Our story is one of transformation, collaboration, and dedication. We are pioneers. We are in the business of change—and we are in the business of “better.”

As the leading provider of customer experience management solutions across North America, it is with great responsibility that we devote ourselves to continued progress. Our clients will experience better solutions, better support, better engineering—better everything. We will equip our clients to provide their customers with exceptional customer experiences and cutting-edge communication solutions. We will work together to perfect our current solutions and to leverage new technology. We will be be the agents of change behind massive industry evolution. I have confidence that the KUBRA team has the creativity and determination to make this possible.

I am so proud of all that we have already accomplished, and trust that whatever is behind us is only a snapshot of what’s to come. I look forward to working with each of you as we invite our clients and their customers to: Experience Better.

Thank you,

Rick Watkin
President & CEO

To learn more about the Executive team, visit