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April 19, 2018

Navigating the TCPA

The utility industry is steadily becoming more adept at meeting customer expectations in this stage of tech evolution. By proactively distributing email, push notifications, and sms text message alerts, utilities are able to engage with their customers like never before. With this capability comes significant responsibility, and utilities are tasked with remaining compliant with TCPA and CAN-SPAM laws. These laws are in effect to protect the rights of the individual—so utility companies must balance one customer’s desire to be contacted with another’s to be left alone.

There are several tools available to help utilities navigate these critical legislations: