4 USPS Promotions for Billers That Will Unlock Savings in 2025

Listen up, billers! If you want to cut your costs next year, look no further than the newly released USPS Mailing Promotions for 2025. These initiatives are designed to encourage marketers, printers, and mailers to use technology and innovative print techniques to drive customer engagement and optimize results. If your time is as squeezed as your budget, KUBRA’s here to help. The KUBRA iPost Savings Program delivered through KUBRA iMail™, streamlines your participation in USPS Promotions. We’ll take care of all compliance aspects, including managing USPS requirements and ensuring the pre-approval process for your documents. All you have to do is sit back and enjoy these valuable promotions and the deeper customer connections they create. The promotions outlined below are tailored specifically for billers.

Tactile, Sensory, Interactive (February 1 to July 31) 

It isn’t just children who are mesmerized by pop-ups, windows to explore, and spots to scratch and sniff—adults like them just as much! The Tactile, Sensory, Interactive Promotion (TSI) challenges billers and marketers to integrate technological advancements into physical mail pieces to elevate sensory engagement through touch and scent. 

Key uses: 

• Promoting products or services with notable tactile/sensory properties
• Visually distinct mailpieces

Available discount: 4% 

Qualifying treatments

• Sensory treatments - Texture, scent marketing, and visual effects
• Interactive elements - Infinite folding, trailing edge die-cut (TED-C) envelopes
• Specialty inks - Metallic ink, optically variable ink, reactive inks (light, temperature, etc.)

*Gloss stock is no longer eligible. Spot gloss will remain eligible in 2025.

Registration Period: December 15, 2024 to July 31, 2025

Eligible Mail

• USPS Marketing Mail letters and flats
• Non-profit USPS Marketing Mail letters and flats

First Class Mail Advertising (September 1 to December 31)

First-class anything makes us feel special, so integrating marketing messages directly onto First-Class mailpieces or standalone ads is a surefire way to enhance your marketing efforts. This expanded strategy builds on the Transpromo promotion from 2024, which incorporated marketing messages, graphs, and visual data predominantly used by billers. The current promotion broadens its scope to accommodate various industries.

Key uses: 

• Promote offerings with First-Class Mail®

Available discount: 3% 

Registration Period: July 15, 2025 to December 31, 2025

Eligible Mail

• First-Class Mail letters, cards, and flats

Integrated Technology (Pick your start date for 6 months)

Don’t just send a letter. Invite your customers to step through the gateway to an interactive world. Merging physical mail with digital technologies allows you to create exciting and immersive experiences for your customers. Augmented or virtual reality, voice assistants, AI, near-field communication, and other innovative technology have the potential to boost brand awareness, showcase product features, highlight key information, and engage with customers in new ways.

Key uses: 

• Driving web traffic
• Integrating print and digital

Available discount: 3% 

Registration Period: November 20, 2024 to December 31, 2025

*Customers can select their start date (maximum of 6 consecutive months in calendar year 2025).

Eligible Mail

• First-Class Mail® letters, cards, and flats
• USPS Marketing Mail® letters and flats
• Nonprofit USPS Marketing Mail letters and flats

Informed Delivery Add On (Available all year long)

Treat your customers to an interactive journey by following up your physical mailpieces with ride-along images in emails with clickable URLs to landing pages or videos. Integrate colorful and interactive elements to enrich and extend the consumer mail experience and boost lead generation and brand awareness. This was formerly a standalone promotion, but it is now an add-on that requires integration with one of the other main promotions profiled above. 

Available discount: 1% 

Discount added to mailers—promotion discount on eligible mail pieces.

Registration Period: November 20, 2024 to December 31, 2025

Eligible Mail

• First-Class Mail automation letters, postcards, and flats
• USPS Marketing Mail automation letters and flats
• USPS Marketing Mail DDU-entered Carrier Route Saturation Flats*
• Nonprofit USPS Marketing Mail automation letters and flats
• Nonprofit USPS Marketing Mail DDU-entered Carrier Route Saturation Flats

Colorado Springs Utilities Puts KUBRA iPost to the Test

In 2023, Colorado Springs Utilities (Springs Utilities) took advantage of the KUBRA iPost Program to achieve substantial savings and industry recognition. The collaboration with KUBRA led to Springs Utilities receiving the USPS Excellence in Innovation and Creativity Award, and more importantly, a 3% savings on monthly postage costs. Its mailpiece stood out for its personalization and vibrant transpromotional features, highlighting how innovative mailing can enhance customer engagement and communication effectiveness. 

What are the estimated savings you can expect if you apply for one of the promotions with a 3% discount?

730,000 mail pieces x $0.41 = $299,000 x 3% discount - $9,000 in savings per month!

Maximize Your Marketing Impact & Save With USPS Promotions

If you’re ready to save, try incorporating some USPS promotions into your mailings. These promotions enable you to stay ahead of the competition, ensuring brand presence and impact in both the physical and digital worlds. Strategic implementation of these opportunities will not only optimize your mailing budget but also create impactful, personalized interactions that resonate with today's tech-savvy consumers.