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January 23, 2018

KUBRA to Showcase Outage Data Initiative Integration at DistribuTECH

Tempe, Arizona (January 23, 2018) — KUBRA, the leading provider of customer experience management solutions and an early participant in the Outage Data Initiative (ODI) workgroup, will showcase the standardized data using its Storm Center outage maps at DistribuTECH 2018. DistribuTECH attendees are invited to visit the company on the trade show floor (Booth #1225) to learn more about the initiative and the company’s solutions. KUBRA, along with the Electric Power Research Institute (EPRI) and other utility industry vendors, is helping utilities publish outage and restoration information using the messaging structure defined by the ODI workgroup.
The Outage Data Initiative started in 2014 in response to a challenge by the White House Office of Science and Technology Policy (OSTP) to develop ways to improve disaster response and recovery efforts. EPRI sponsored the Outage Data Initiative to help create a simplified approach for sharing outage data and demonstrate the first instance of utility-to-utility interoperability. The publishing of outage information as structured data is intended to be used by trusted partners such as first responders, emergency operations and other public stakeholders to enhance decision making and situational awareness during times of crisis.
At DistribuTECH, KUBRA will showcase the data as an integration on its industry-leading Storm Center outage map. This integration represents the first aspect of ODI integration into KUBRA’s suite of customer experience solutions for utilities.  Individual utilities have been using outage communications solutions provided by iFactor and KUBRA to deliver outage information to their customers since 2008. However, events like Hurricane Sandy in 2012 demonstrated a need for neighboring utilities to share information through a common model to facilitate collaboration with first responders and members of mutual assistance groups working to restore power and assist affected customers. One example of the kind of utility collaboration made possible by the ODI is the New Jersey Outage Portal, created in 2016 for the New Jersey Board of Public Utilities by KUBRA and the utility companies operating in New Jersey.
About KUBRA
KUBRA provides customer experience management solutions to some of the largest utility and government entities across North America. Our portfolio includes omni-channel communications, preference management, secure payments, interactive mapping, artificial intelligence and document composition. With more than one billion customer experiences annually, KUBRA services reach over 40 percent of U.S. households. KUBRA is an operating subsidiary of Hearst. Visit http://www.kubra.com for more information.