May 28, 2021
Latest Podcast Episode Explains How Business Intelligence Improves CX
Availability of customer data has never been higher, but unfortunately, many businesses don’t fully understand the goldmine they’re sitting on and how to mine it! By analyzing current and historical data about customers, businesses can make smart, data-driven decisions that optimize performance, predict success, and identify market trends.
In the latest episode of Experience Better: The CX Podcast™, we speak with Anthony Mancini, Manager, Customer Success at KUBRA, to discuss what business intelligence is and how it can be leveraged to improve customer experience.
In this episode, you will learn:
- What is business intelligence?
- Why is it important?
- How can companies use their data to improve the customer experience?
- How a KUBRA client used business intelligence to improve its CX (Customer Experience)