June 28, 2021
New Podcast – Connect with Customers, Regardless of Age
Some say age is just a number, but generational differences play a huge role in how consumers want to connect with businesses. Gen Z, Millennials, Gen X, and Baby Boomers all have unique wants and needs that spill over to their billing and payment preferences, communication styles, and even their attitude toward new technologies.
In this episode of Experience Better: The CX Podcast™, we talk to Shaun Jackson, SVP, Marketing at KUBRA, to break down the preferences of each generation—including their communication preferences, billing and payment needs, personalization expectations, and willingness to adopt new trends.
Press play if you want to gain a better understanding of:
- Each generation, including their unique wants and needs
- Preferred communication styles and channels by demographic
- Billing and payment preferences and expectations
- Their willingness to adopt new trends and technologies