September 1, 2017

KUBRA Provides Support to Utilities During Hurricane Harvey

Tempe, Arizona (September 1, 2017)As Hurricane Harvey prepared to make landfall on August 25, customer experience management solution provider KUBRA was taking action to ensure its utility clients in the region would be supported throughout the storm and during restoration efforts. Multiple proactive measures were taken to ensure its outage communication software systems including its Storm Center® outage maps and Notifi™ alert system were up and running for the millions of people in Texas and Louisiana who depend on them for information.

“Our hearts go out to the victims of Hurricane Harvey,” said KUBRA President and CEO Rick Watkin. “The team at KUBRA is here to provide continued support as we partner with utilities, aid organizations and the community.”

The KUBRA Storm Center outage maps proved instrumental during the storm by providing reliable outage information to residents, public officials and emergency operations groups. Between Friday, August 25 and Wednesday, August 30, the Storm Center outage maps deployed in the affected area received a total of 1.1 million views. Articles from popular news sources also referenced Storm Center outage data.

Notifi outage alerts were available to over 420,000 customers at major utility companies in Harvey’s path. Notifi was used to keep customers informed throughout the event by sending proactive outage alerts and outage status updates by voice, text or email, according to the customers’ communication preferences. Notifi also allowed customers to report outages via text message. Between August 25 and August 30, nearly 194,000 messages were sent, including almost 115,000 proactive outage alerts. During the same time period, over 6,000 outages were reported via two-way text message. The storm also drove 8,500 new alert registrations for future alerts, with one utility seeing a 274% increase in total registrations.

To further support restoration efforts, KUBRA parent company Hearst pledged one million dollars to the Greater Houston Red Cross. Hearst also plans to match employee contributions up to another one million dollars. At the same time, KUBRA team members joined the relief efforts and spent time volunteering at St. Mary’s Food Bank, a non-profit organization sending food and supplies to areas impacted by Hurricane Harvey.

KUBRA will continue monitoring the storm and the resulting restoration efforts, and will provide updates as soon as they are available. For further information and to view the relevant outage maps, visit the KUBRA blog.

KUBRA provides customer experience management solutions to some of the largest utility and government entities across North America. Our portfolio of meter-to-cash and outage communication solutions includes billing and payment, mapping, mobile apps and proactive communications solutions for customers. With more than one billion customer experiences annually, KUBRA services reach over 40% of U.S. households. KUBRA is an operating subsidiary of the Hearst Corporation. Visit for more information.