Remove Online Payment Obstacles in the Wake of COVID-19

To keep your customers safe through these challenging times, ensure you’ve done all you can to make paying bills online easy for them.

Increase Access

Make your online payment page easy to locate on your website. Start with:

  1. Homepage Image Slider - if your website has a carousel with scrolling images that contain a message and link, this will gain high visibility.
  2. Menu Navigation - the menu across the top of your website and the footer should contain links to the pages your customers are seeking the most, including ways to pay and the impact of COVID-19.
  3. FAQ Page - ensure your FAQ page is updated to address customer questions with respect to the impact of COVID-19. 

Don’t forget about your mobile site! Whether you have a mobile app or responsive website, make sure these links are even easier to locate on smaller screens.

Increase Awareness

  • Update your IVR with messaging to highlight the online payment options available.
  • Educate your Customer Service Representatives about the digital payment options available and how to set up tools like Autopay to support customers with payments.

Calm Security Concerns

Be transparent and let customers know what you’re doing to protect their data online. Let them know that KUBRA solutions employ:

  1. Encryption - keeps data safe by using an algorithm to transform plain text information into a non-readable form.
  2. Secure Stateless Tokenization - protects data by turning a meaningful piece of data, like an account number, into a random string of characters called a token which has no meaningful value if breached.  
  3. Payment Card Industry Data Security Standard (PCI DSS) Level 1 -  is the highest level of security standards that help protect organizations against network security threats and data breaches.