Promoting Self-Service Solutions: 5 Tips for Getting Your Programs Off to the Right Start

Consumers in today’s marketplace are constantly looking for ways to digitize their interactions with companies, whether they are ordering groceries online or paying their car bill through an app on their phone. Many companies have responded to this trend by implementing self-service solutions their customers can utilize 24/7. Not only do self-service solutions help improve customer satisfaction, but they also help improve efficiency and provide cost savings to the company by allowing customers to avoid calling costly contact centers. 

However, implementing self-service solutions is only the first step. The most innovative solution in the world could be launched, but if no one knows about it, it’s sure to fail. It’s imperative that any new solution has a promotional launch plan to inform both employees and customers alike. In this white paper, we pulled together some of our best tips to help you promote your solutions and increase adoption.

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