The Perfect Storm: Lessons Learned From the Texas Winter Storms

July 29, 2021

It feels like we’re getting more wild weather these days. Widespread wildfires, dangerous hurricanes, and punishing winter storms are challenging utilities to find effective ways to keep their customers informed during severe weather events. The Texas power crisis of 2021 is a great example of how utilities with comprehensive outage communications can reduce customer uncertainty when the dark clouds roll in.

Join KUBRA as we share how outage maps, notifications, two-way messaging, and artificial intelligence came together to support customers when freezing temperatures caused massive power outages across Texas.

Watch this on-demand webinar to learn: 

  • How outage communications were used by Texas utilities and customers 
  • Which communication channels prevailed throughout the storm
  • What communications lawmakers want to see during future outages

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