How Millennials Will Disrupt and Empower the Utility Industry

There are currently an estimated 80 million millennials living in the United States. These millennials, individuals who fall between the ages of 13 and 36, are on track to account for over 30% of the U.S. population by 2020.2 This generation has earned a reputation for having a transforming impact on industries and for helping to revolutionize the transportation, shopping, television, and telecommunication industries. The millennial impact has already altered the utility game, and understanding how this generation thinks is imperative to capitalizing on a more dynamic and successful future for the industry.

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