Paperless E-Bill Adoption: Changing Customers’ Behavior

As many utilities have already discovered, the best technical solution in the world isn’t enough to boost paperless adoption. You need a strategic marketing plan to drive awareness and increase usage. A targeted marketing campaign can elevate an existing e-billing solution in terms of adoption, usage, and overall paperless billing rates. This white paper reveals a series of e-bill adoption best practices to consider as a way to drive paperless billing rates.

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