July 20, 2021

[WEBINAR] The Perfect Storm: Lessons Learned From the Texas Winter Storms

The Perfect Storm: Lessons Learned From the Texas Winter Storms

Thursday, July 29  AT 11 A.M. PT / 2 P.M. ET


T-shirt weather in January and snow in areas that don’t typically get any white stuff can be fun every once in a while. But as it becomes more common to experience weird and increasingly severe weather, utilities and their customers are being tested like never before. Case in point, the 2021 Texas power crisis. A devastatingly cold and snowy storm left power grids overloaded, unable to meet energy and heating demands. Rolling blackouts and confusing messages from state-run organizations left many customers with lots of questions and no answers. Utilities with comprehensive outage communications were able to reduce customer uncertainty by shedding some light on the situation with timely updates and information.

Join KUBRA as we share how outage maps, notifications, two-way messaging, and artificial intelligence came together to support customers in their time of need.

RSVP to this exclusive webinar to learn: 

  • How outage communications were used by Texas utilities and customers 
  • Which communication channels prevailed throughout the storm
  • What communications lawmakers want to see during future outages